SEM Services & PPC Marketing
Rochester Digital
Paid Search can be a very powerful acquisition medium if set up and executed effectively.  It's extremely competitive, and any edge that you can get over your competitors can be the difference between scaling a positive ROI campaign and ending your efforts in a failed attempt.  Our experience in the paid search industry and dedication to testing helps put our clients over the edge.  For more information, check out the sem services page on our website.
Search Engine Optimization (SEO)
Our long-term focus on success and white hat tactics lead to great ROI's for our clients.
Search Engine Marketing (SEM)
Paid search advertising can be an extremely effective form of advertising if optimized and approached correctly.
© your very own website built with
Conversion Rate Optimization
Using tools such as Visual Website Optimizer, Optimizely, and Google's Content Experiments, we set up experiments to improve conversion rates.
Google Analytics Consulting
Usability data, when analyzed properly, can greatly improve marketing and investment decisions.

Google Adwords has a lot of targeting options that can be optimized for.  Here are several of the factors that we use to maximize ROI for our clients:

- Keyword match types
- Geotargeting
- Device Type & Mobile
- Ad scheduling
- Product Listing Ad Optimization
- Content network
- Remarketing
- Ad testing
- Sitelink extensions
- Call extensions
- Social extensions